WTF?
1. What’s up with Square Wheel Rolling?
SWR was inspired by Henry Rollins. The Rollins Band did a cover of ‘Move Right In’ by The Velvet Underground, and on the Rollins version there’s a verse where he says, “I’m a square wheel rollin’…” Very first time I heard it I knew exactly what he meant: Feeling like a bad fit for the world, but still going forward with Grit, Determination, and Will Power. That phrase landed with me, so I wanted to give that idea some legs to stand on. I wanted to give it a recognizable identity, which is how SWR the brand was born.
2. How Can I Buy Products?
Click on the ‘Shop‘ link and give it a go. This site is under construction as we speak, but everything should work. If you have any issues, send an email to squarewheelrolling@gmail.com and we’ll get you squared away. <= see what I did there.
3. Cool Logo. Did you design it?
Nope. A guy I train Jiu Jitsu with designed it. He’s a graphic artist, and when I told him about the concept of SWR and asked for some help with a logo, he came up with that logo the next day. Everyone thought it was cool, so it stuck.
4. Why is your marketing so bad?
Because I loathe marketing. Plus, I don’t care if this site/brand takes off or not. I think it’s cool, so I’m going to keep working on it whether anybody buys anything or not.
5. Do you really get frequently asked questions?
No. I don’t think anybody knows this site exists.
Square deals year round
Whether that’s true or not is less important than the fact that the dichotomy of the statement is inherently funny.
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Logo designed by https://www.bertocruz.com
Berto Cruz
It’s doubtful you’ll look this good wearing a SWR shirt. This man is a professional model, after all. But you might be able to look almost as good as him, and that, we submit, is probably the best that you can hope for.
Probably
If we ever offer any deals, we’ll post them here
But we’re probably not going to offer any deals.